Communication Research Methods

4 credits

Introduction to communication research and methods used to conduct research on communication.

Communication Research Methods introduces students to the fundamental assumptions, principles and practices that are used in contemporary communication research. This practical knowledge is highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and will guide students through to confidently undertake small-scale communication research projects.

Learning Outcomes
Students who successfully complete the paper should be able to

• Use analytical and applied skills to identify a communication problem or issue
• Locate appropriate methods to analyse communication phenomena
• Successfully plan, undertake and report upon a small quantitative or qualitative communication research project
• Critically analyse communication research methods and findings reported in the media